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‘Trick ‘r Treat’ Director Michael Dougherty on the Joy of Designing Sam, His Signature Halloween Mascot, ‘Strictly for the Passion, Strictly for the Art’

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CitrixNews Staff
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‘Trick ‘r Treat’ Director Michael Dougherty on the Joy of Designing Sam, His Signature Halloween Mascot, ‘Strictly for the Passion, Strictly for the Art’
Nov 6, 2026 10:45am PT ‘Trick ‘r Treat’ Director Michael Dougherty on the Joy of Designing Sam, His Signature Halloween Mascot, ‘Strictly for the Passion, Strictly for the Art’

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Michael Dougherty really loves October 31.

“Some of my earliest memories were Halloween,” Dougherty said during a Variety-moderated production masterclass in partnership with genre festival FilmQuest in Provo, Utah. “Carving a pumpkin with my dad, going out trick-or-treating. That, combined with my love of horror movies and the occult, made me go down the Halloween rabbit hole and learn that it really is a strange, mystical holiday. It’s not just about putting on costumes and getting candy.”

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