Alex Cooper, Matt Kaplan, Unwell Sign With CAA

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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Creative Artists Agency has signed Alex Cooper, Matt Kaplan, and their media and entertainment company Unwell for representation, a move that has been in discussions for weeks.

CAA will work with the duo to expand their business of Unwell, their content company, while supporting growth and the development of original intellectual property.

Unwell in August announced it had accepted a strategic investment from Patrick Whitesell’s investment firm WTSL, which valued the company at $500 million. Since its founding in 2023, Unwell has expanded into a media and entertainment company focused on Gen Z women. The company, built on the success of Cooper’s “Call Her Daddy” podcast, aims to develop original programming, cultivate emerging talent, and create entertainment and experiences for younger audiences.

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