Sydney Sweeney’s Novig ad Novig Sydney Sweeney wants everyone to focus on “just sports.“
Ahead of the football season‘s kickoff, the actress has teamed up with Novig sports trading app for a brand campaign released Wednesday.
In the cheeky ad, Sweeney goes nude while posing with a variety of sports equipment including footballs and basketballs covering her.
“Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports,” Sweeney says in the ad.
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The provocative ad then shows a montage of Sweeney seductively posing in different athletic uniforms, including football pads and a jersey, repeating the word “sports.“
“You can’t trade this. I just look good here,” she later says while laying on top of a pool table.
Of the ad Sweeney said in a statement, “The campaign was about embracing a fun idea. The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”
In addition to starring in the campaign, Sweeney also joins Novig as a strategic partner and equity holder.
Novig launched nationwide last month under a federally regulated framework. The platform “combines the mechanics of modern financial exchanges with a sports-first experience, creating a more efficient and transparent way for fans to trade on sports outcomes. As the only prediction market to maintain a 21+ age requirement, Novig is setting a higher standard for responsible participation as the category continues to grow,“ as stated in the press release.
“Sports fans deserve a prediction market built specifically for them,” Jacob Fortinsky, co-founder and CEO of Novig, said in a statement. “There are many places where people can engage with prediction markets across different categories. Our focus is sports, and by dedicating ourselves entirely to sports, we have built a better experience for fans. Sydney helped bring that message to life in a way that’s impossible to ignore.”
Watch the ad below.
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