Awards Circuit Column: Michael Schneider is also still pushing a 'roadblock' idea as the TV Academy's Emmy wheel deal is up for grabs.
Plus IconMichael Schneider
Variety Editor at Large
franklinavenue See All
Scott Gries/NBC 
It’s a make-or-break year for the Primetime Emmys. After NBC broadcasts the 78th Emmy Awards on Sept. 14, the current four-network “wheel deal” — in which ABC, NBC, CBS and Fox take turns airing the annual event — expires. As of now, no renewal is in place, meaning we still don’t know what the future holds for the show.
I’ve used this column over the past few years to pitch my idea: a “roadblock,” in which every streamer and broadcaster simulcasts the Emmys. That would expose the show (and the nominated programs that it spotlights) to a much wider audience, as opposed to the limitations that come with airing on just one outlet at a time.
Popular on Variety
Related Stories
