By Lin Ying-Hsuan, Naman Ramachandran
APOS Asia’s entertainment industry is entering a new stage of maturity. Growth remains important, but executives at this week’s APOS conference in Bali were focused on building sustainable ecosystems, scalable IP and deeper audience engagement. Here are eight themes that defined the conversation.
IP Has Become the New Currency
Whether it was Netflix flagging a dormant fandom waking up around Japanese live-action and Chinese-language content, or MD Entertainment pursuing global co-productions, one theme appeared repeatedly: owning IP matters more than ever. The focus has shifted toward creating franchises capable of traveling across platforms, markets and formats. “I always consider myself and my team as portfolio managers,” said Minyoung Kim, Netflix VP of content for APAC (ex-India), pointing to successful investments in Korea, Japan and India. During the “Indonesia At Scale” session, MD Entertainment founder and CEO Manoj Punjabi said global streaming services have become important gateways for Indonesian stories to reach international audiences, while future growth will increasingly depend on cross-border IP development.
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