Viva Pictures Unveils Theatrical Release Plan for 26 Animated Family Films in Advance of AFM

By William Earl

William Earl

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• Viva Pictures Unveils Theatrical Release Plan for 26 Animated Family Films in Advance of AFM 16 minutes ago
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Viva Pictures is courting exhibitors with a promise to release 26 animated family films next year in an effort to fill in the gaps between studio releases.

Viva Pictures is vowing to offer exhibitors flexible booking terms to run the films on weekdays during morning and afternoon time slots, leaving the more lucrative evening and weekend slots for the big-draw studio films. Victor Elizalde, co-founder and CEO of Viva Pictures, unveiled the plan in advance of the American Film Market gathering that runs Nov. 10-15 in Century City.

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