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'Tone deaf at best' - advice to stock up on essentials worries experts and low-income families

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CitrixNews Staff
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'Tone deaf at best' - advice to stock up on essentials worries experts and low-income families
Samantha sits next to her son Oscar. Samantha wears a bright pink vest top and has long dark hair, while Oscar wears a grey T-shirt. Both are facing the camera. Sunlight filters through the leaves overhead, creating patches of light and shadow across the scene. Behind them is a dry, grassy field with green trees and shrubs in the distance under a blue summer sky.Image source, Samantha RichardsImage caption,

Samantha said she carefully budgets each month to be able to afford childcare for 12-year-old Oscar while she works

ByRowenna HoskinBBC Wales
  • Published8 minutes ago

A single mum has said following government advice to stock up on emergency supplies would mean sacrificing her childcare budget for the school holidays.

Samantha Richards, who works full-time and relies on Universal Credit and her son's disability allowance to cover the bills, said the call to prepare reminded her of the "survival of the fittest".

Last week, Wes Streeting said people should have water, tinned goods, baby food, torches and mobile phone charging packs ready in case of emergency.

But one professor said the guidance "will appear at best tone deaf and at worst almost insulting" to households facing poverty.

The UK government said people did not need to buy everything at once.

The government has drawn up recommendations for households to have three days' worth of bottled water and tinned food to deal with a crisis such as a war, an online attack or a natural disaster.

But not everyone has the disposable income that allows these types of purchases, said Samantha, 47.

"I think the advice is good, but we do want to know what [the government] plan to do in the event of us needing this.

"It just worries me."

Samantha takes part in Changing Realities, a collaboration between more than 200 parents and carers on a low income from across the UK.

She has torches and blankets already and never lets food in the house completely run out.

But her autistic son's safe foods require a fridge and freezer, and she worries if an emergency did happen, he would not be able to eat the tinned food if she did buy it.

Instead, they would need to rely on other items in the cupboard.

"You may not feel very well after a few days but you can last more than three without eating," Samantha said.

But you can't last very long without water, she believes, so that is what she will prioritise.

According to University of Glasgow professor Ruth Patrick, the UK government's guidance "will appear at best tone deaf and at worst almost insulting to the 14 million households currently facing poverty across the UK".

She is leading the Changing Realities project, and added: "There is a profound mis-match between this suggestion and the daily realities for parents and carers on a low-income up and down the country who are struggling to get by, especially as costs continue to rise and the temperatures drop."

Ana stands in a kitchen holding two large glass storage jars. One jar contains small pale grains, while the other contains yellow dried pulses. The person is wearing a bright pink jumper. Kitchen cupboards and houseplants can be seen in the background, and the image is brightly lit with natural-looking light.Image source, Ana Food & LifestyleImage caption,

Ana said her childhood was spent watching her grandmother and mum stock their pantry for emergencies

"Preparedness shouldn't be just for people that really truly can afford to," said Ana, founder of UK Preppers Club on Facebook.

She said she was disappointed in the UK government announcement because it did not give people an idea of what to actually do in an emergency.

Ana said she would have welcomed advice being distributed about what to do if there is no running water - how do you flush your toilet for example?

The 42-year-old from Swansea said she was brought up to have "a rotating pantry" to give herself a safeguard for emergencies, including growing her own food and preserving it.

She said it was Covid which caused her to "up the ante" as she was heavily pregnant and ended up having an emergency C-section.

Unable to naturally feed her baby, she found she did not have enough formula and was quoted £300 online for it, with the supermarkets she tried out of stock.

That was when she started pushing for "preparedness", and said: "Look after your family, then, if something like this happens, you don't have to leave people, like myself at the time, vulnerable."

Ana stands in the middle of a lush garden with both arms stretched wide. She is wearing a loose shirt with flowers and leaves on it and her brown hair tied up. The garden is densely packed with vegetables, flowers and greenery, including raised beds, climbing plants and fruit trees. Bright orange flowers bloom in the foreground, while a wooden frame and netting structures for growing plants stand behind. The photo is taken on a sunny day, with blue sky visible above and rolling green hills in the distance.Image source, Ana Food & LifestyleImage caption,

Ana said her Facebook group has increased by 300 members in just under three days

Ana said even just having a plan of who would pick up your child from school if the power went out, or where the family would meet if their property was inaccessible would be a good start.

"It doesn't have to be the Armageddon's happening, but just generally having a coherent plan of the family. What happens if?" she added.

"What happens if there's no power? What do you do? All those kind of little plans."

Ana said her advice would be for people to pick up an extra tin or pack of crackers every time they shop to slowly build up the supply.

A woman with shoulder length brown hair is standing at the open back of a van that has been converted for practical, outdoor use. Inside the van are various items including backpacks, a striped blanket, hanging curtains and multiple stickers covering a small storage unit. The woman is wearing a black top and a red patterned scarf, resting one hand on the edge of the van while the other is in a pocket. Sunlight is shining into the van, highlighting the gear and interior setup.Image source, Donna LloydImage caption,

Donna Lloyd said preparing for emergencies is not realistic for everyone but a tin here or there could help

Donna Lloyd, 60, a supply teacher in Denbighshire, has been preparing with her wife since a power cut in the Covid lockdown highlighted that they did not have any way to cook.

She says "in all honesty, no, it is not realistic" for everyone to be able to afford to buy emergency supplies.

Donna believes the UK government should use television programmes to explain how to prepare.

Alongside stockpiling, she also thinks people should learn first aid, how to gather, filter and purify water, and how to power items such as radios and fridges using solar power or power banks or a generator.

A studio-style head and shoulders portrait of Yasmin Ibison standing against a plain light-grey background. She is wearing round glasses, hoop earrings and an olive-green high-neck top. Image source, Simon Wiffen PhotographyImage caption,

Yasmin Ibison said the UK government needed to provide more support for low-income households

Yasmin Ibison, a senior policy adviser at the Joseph Rowntree Foundation, external (JRF) said preparing for emergencies was sensible.

There are 7.4 million low income families in the UK who were unable to afford essential items in the last six months and 1.5 million households across the UK who have used a food bank in the past six months, according to JRF’s cost of living tracker published in July 2026, external.

Yasmin added: "When we have millions of people who already can't afford essentials like food, heating, basic toiletries, the question I ask is how are they going to afford to buy additional items in their cupboards if they're already struggling to meet these most basic and everyday needs?"

The UK government said: "This campaign is about providing the public with simple steps to ensure households are properly prepared, freeing up front line services to support those most in need in the case of emergencies like extreme weather or power outages.

"The advice is clear, you don't need to do it all at once. Build up your readiness gradually over time by taking it step by step, and picking up an extra item or two when you can."

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Originally reported by BBC News. Read the full story at the original source.