‘The Bold and the Beautiful’ Launches Streaming Subscription App BBTV, With More Than 9,000 Episodes From 37+ Seasons (EXCLUSIVE)

Mar 23, 2026 9:30am PT ‘The Bold and the Beautiful’ Launches Streaming Subscription App BBTV, With More Than 9,000 Episodes From 37+ Seasons (EXCLUSIVE)

By Michael Schneider

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Michael Schneider

Variety Editor at Large

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Coverage of the CBS Original Daytime Series THE BOLD AND THE BEAUTIFUL, scheduled to air on the CBS Television Network. Pictured: (back row) Scott Clifton, Ashleigh Brewer, Kimberlin Brown, Sean Kanan, Murielle Hilaire, Naomi Matsuda, Christian Weissman, Delon De Metz and Laneya Grace. (middle row) Jennifer Gareis, John McCook, Katherine Kelly Lang, Thorsten Kaye, Rebecca Budig, Don Diamont, Romy Park and Crew Morrow. (front row) Heahter Tom, Lawrence Saint-Victor, Annika Noelle, Jacqueline MacInnes Wood, Tanner Novlan and Lisa Yamada. Photo by Sean Smith/ Courtesy of Bell Phillip TV Productions Inc.

Sean Smith / Bell Phillip TV Pro

“The Bold and the Beautiful” fans are about to get the ultimate binge: 37 complete seasons, consisting of more than 9,000 episodes, all in one place. The daytime sudser’s producer, Bell-Phillip Television Productions, is set to launch a new streaming app, BBTV (boldandbeautiful.com), featuring the series’ entire library.

BBTV launches Monday, March 23, on the show’s 39th anniversary, and reps the first time the CBS soap opera’s full freight of episodes can be found in its entirety, all in one place. The show’s first 37 seasons library will be available at launch, with Season 38 and subsequent episodes added later. (Season 39 is currently being filmed.)

‘The Bold and the Beautiful’ Launches Streaming Subscription App BBTV, With More Than 9,000 Episodes From 37+ Seasons (EXCLUSIVE)

Michael Schneider

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