There’s a version of a tech conference where you fly somewhere expensive, sit through panels, collect business cards you’ll never follow up on, and fly home. SusHi Tech Tokyo 2026 was deliberately designed to be the opposite of that.
When 60,000 attendees descend on Tokyo Big Sight April 27–29, the headline numbers are hard to ignore: 750 startup exhibitors, 151 sessions, city leaders from 49 countries. But the stat that tells you what kind of event this actually is? It’s 10,000 facilitated business meetings — brokered, booked, and tracked before most attendees even land.
The infrastructure of deal-making
SusHi Tech’s official app is less event guide and more matchmaking engine. Before the conference opens, attendees register their profile and describe what they’re looking for. The app’s AI surfaces recommendations, opens a direct message channel, and lets you pre-book one of the venue’s expanded meeting spaces. On the floor, QR code business card exchange replaces the fumbling-for-a-card moment. It’s a small thing that signals a larger philosophy: Remove the friction between the people who should be talking.
