Other key talking points: the rise of equity finance to counter pre-sales shortfall, and Pyjama, a groundbreaking TVOD service from Pablo Larraín
By John Hopewell, Alex Ritman, Rafa Sales Ross
San Sebastian’s 2026 Creative Investors’ Conference It wasn’t just a sea breeze and late summer sun which brought a sense of new airs and targeted optimism blowing through the San Sebastian’s 2026 Creative Investors’ Conference.
For four years, CIC, co-organized with CAA Media Finance, has insisted on upsides and opportunities in drastic post-COVID and post-peak TV downturn.
2026 presented one clear example, in record summer U.S. box office — so panelists talking up dramatic U.S theatrical rebound. Other interviewees spoke large about new sources of energy galvanizing — and complicating — the sector: the build of select national industries around the world, and an ever growing involvement of equity investment in financing.
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