Rachel Sennott stars in Marc Jacobs’ pre-fall campaign. Courtesy of Marc Jacobs Rachel Sennott put her multi-hyphenate talents to use for Marc Jacobs.
The I Love LA star and creator toplines the new pre-fall 2026 campaign for Marc Jacobs but she did more than lend her face. Sennott wrote The Scene, a short film that centers on the Scene bag and Sennott’s aspirations to get invited to the Met Gala.
Set in Manhattan, The Scene follows Sennott through one “chaotic, comedic day” as she navigates her way on a journey to create a viral moment in the hopes that she’ll receive a coveted invite. Some of her moments are captured through the lens of the Scene Bag. The campaign features cameos by Francesca Scorsese, Morgan Maher, True Whitaker and Sandra Bernhard.
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“This campaign is about all the chaotic, ridiculous, and funny moments that make you feel seen or completely invisible,” says Rachel Sennott. “I wanted to capture that energy through storytelling that feels true to how we live now. The collection reflects that same spirit with pieces that move with you and let you show up however you want.”
The Scene is described as the first installment in an ongoing series of scripted micro-dramas that will roll out on Marc Jacobs’ social channels. The series is meant to “highlight how everyone is seeking to be seen and visibility is power.” It would not be a surprise to see Sennott show up on Jacobs’ arm come May 4. As for that bag that she’s clutching throughout the short, the Scene is offered in three sizes and color ways. It features signature hardware, a sculptural silhouette and a J Marc logo. The pre-fall collection also debuts new color ways of Jacobs’ tote bag and the Snapshot.
Sennott clutches a Scene bag in Marc Jacobs’ pre-fall campaign. The pre-fall collection will be available at Marc Jacobs boutiques globally, online and at select retailers on April 30. Courtesy of Marc Jacobs Models in Marc Jacobs’ pre-fall campaign carrying the Scene bags. Courtesy of Marc Jacobs THR Newsletters
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