Pepsi Cancels Sponsorship of U.K. Festival Where Kanye West Is Set to Headline, Hours After Prime Minister Decries ‘His Previous Celebration of Nazism’

By Chris Willman

Chris Willman

Senior Music Writer and Chief Music Critic

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The scheduled three-night headlining appearance by Ye, formerly Kanye West, at the Wireless Festival in London is only growing in controversy. The festival’s sponsor, Pepsi, announced Sunday that it is withdrawing from its decade-plus co-branding with Wireless. Although the statement did not mention the rapper by name, it came hours after Ye’s booking was roundly condemned by the U.K.’s prime minister, Keir Starmer.

“Pepsi has decided to withdraw its sponsorship of Wireless Festival,” the company said in a short statement given to multiple British news organizations.

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