OpenAI buys its second startup in a month

OpenAI has acquired Hiro Finance, a startup that offers AI-powered financial planning tools. As first reported by TechCrunch, fiscal terms of the deal, which was announced on Monday, were not disclosed by OpenAI. However, all signs point this to being an acquhire, with Hiro founder Ethan Bloch writing on LinkedIn that the company's product would stop working on April 20. Users have until May 13 to migrate their data off of Hiro's servers before everything is deleted.  

It's unclear if OpenAI plans to offer a dedicated financial planning tool in the mold of Hiro. At the start of the year, the company released Prism, a Claude Code-like app for scientific research that built on its acquisition of the startup behind Crixet. At the very least, it sounds like some of the expertise Hiro has built will make its way to OpenAI's chatbot. "For decades, personalized financial guidance has been too expensive, too generic, or too hard to access. ChatGPT is finally changing that," Bloch wrote on LinkedIn. 

The deal is the second acquisition in only two weeks to be announced by OpenAI. At the start of the month, the company bought Technology Business Programming Network (TBPN), a media company known for its daily tech podcast. For a company that has by all indications a long and tough road ahead to profitability, it sure does seem OpenAI is spending a lot of time and money on startups that might not end being central to its core business, which in recent months has seen it target the coding market to edge out Anthropic.