Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo

By Todd Spangler

Todd Spangler

NY Digital Editor

Latest

• Microsoft Gaming Changes Name to Xbox: ‘Our New North Star Will Be Daily Active Players,’ Execs Say in Staff Memo 30 minutes ago
• Meta Laying Off 8,000 Employees, 10% of Workforce, Amid Surge in Spending on AI 2 hours ago
• Hollywood Petition to Block Paramount-Warner Bros. Merger Tops 4,000 Names as Robert De Niro, Sofia Coppola, Holly Hunter and More Join the Fight 4 hours ago

Microsoft’s gaming business is going back to its original name: Xbox.

Four years after the tech giant changed the division’s name to Microsoft Gaming, its leaders have decided to change the name back to Xbox and laid out their vision for the next stage of the business.

“‘Microsoft Gaming’ describes our structure but it does not describe our ambition. So, we are going back to where we started and changing our team’s name,” CEO Asha Sharma and chief content officer Matt Booty said in a memo to staffers Thursday.

Related Stories

Netflix Expands Video Podcast Slate With Shows from 'Rotten Mango' Creator Stephanie Soo, Evan Ross Katz, NBC News' Ellison Barber and Magician David Kwong