The Christmas spot is directed by "Spring Breakers" helmer Harmony Korine.
By Anna Tingley
Plus IconAnna Tingley
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Mariah Carey is officially back on Christmas duty, and this year she’s bringing Gucci along for the festivities.
The luxury fashion house has tapped the self-proclaimed Queen of Christmas to star in its 2026 holiday campaign, directed by filmmaker Harmony Korine and set to Carey’s perennial holiday hit, “All I Want for Christmas Is You.”
The new campaign film unfolds inside a lavish hotel, where staff members are busy preparing for the pop star’s arrival. Elaborate decorations and over-the-top holiday preparations set the stage for Carey, who appears wearing pieces from Gucci’s new Butterfly special collection, a nod to the singer’s longtime affinity for the winged insect and her 1997 album of the same name.
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