Viewership for the NCAA Men’s Basketball Tournament reached record levels this March, driven by several high-profile matchups in the Elite Eight and exploding interest in the games thanks to sports gambling. The NCAA, in conjunction with its media partners at CBS and Turner Sports, said this year’s tournament garnered the largest audience the bracket-style, single-elimination…
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March Madness viewership booms to near 20-year high
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CitrixNews Staff
Originally reported by The Hill. Read the full story at the original source.
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