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Photo by Justin Kane The Lego Group has appointed its first head of celebrity talent and brand first partnerships.
Kelsey Gray Sherman has joined the company in the Hollywood whisperer role, which is part of the Entertainment, Partnerships & Content division. The new position “reflects the company’s growing focus on expanding the Lego brand’s presence across entertainment and culture,” according to a press release. Sherman will shape the toy and media company’s approach to celebrity talent, identifying and building relationships with entertainers and brands in ways that go beyond traditional licensing and product collaborations.
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