David Schwimmer attends the 2024 Disney Upfront at Javits Center in New York on May 14, 2024. Dia Dipasupil/Getty Images It only took 25 years but David Schwimmer has finally reunited with Ross’ iconic red sweater from Friends.
In a new campaign, titled “The Red Sweater,” for the clothing and lifestyle brand Quince, the actor finds himself chasing different characters through New York City who are all wearing his “dream sweater” — a Quince cashmere sweater in the new shade Coulis Red.
Once he’s finally reunited with the garment, another guy approaches to say, “Hey, that’s my dream sweater.” Schwimmer once again takes off running.
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The ad is a nod to season eight, episode two, of Friends, titled “The One with the Red Sweater.” In the episode, which aired in 2001, Rachel (Jennifer Aniston) is pregnant, but refuses to reveal the father’s identity until she talks to him first. Joey (Matt LeBlanc) then finds a mysterious red sweater left behind by the guy Rachel slept with weeks prior and assumes it belongs to her ex-boyfriend, Tag (Eddie Cahill), who owns the same sweater. However, it’s revealed at the end that Ross is the father when he walks into Monica’s (Courteney Cox) apartment and announces that he’s been looking for his missing red sweater.
“When Quince came to me with this idea, I thought it was really funny — after all, a red sweater and I go back a long way,” Schwimmer said in a statement. “This time, I’m chasing the sweater, and somehow everyone else has one. Even the dog. They didn’t know this when they approached me, but I was already a huge fan of the brand. I don’t understand how they make such great quality stuff at the prices they offer. And I loved how they found such a clever way to have some fun with it.”
Watch the Quince campaign below.
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