Jennifer Lawrence Did Not Start Her Beauty Brand Because of Hollywood Instability: ‘A Smarter Exit Plan Would Be Signing Up for a Big Franchise’

Oct 27, 2026 10:33am PT Jennifer Lawrence Did Not Start Her Beauty Brand Because of Hollywood Instability: ‘A Smarter Exit Plan Would Be Signing Up for a Big Franchise’

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Zack Sharf

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Jennifer Lawrence has officially entered the celebrity beauty game with the launch of her haircare brand Mes, but the Oscar winner’s career pivot is not a reaction to Hollywood instability. Speaking to The Cut, Lawrence said that if she worried about the money Hollywood could bring in then “a smarter exit plan would be signing up for a big franchise.”

“Starting a new company to get rich feels like jumping off a cruise ship to land on a door,” the actor added.

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