Is £100m the new normal? Inside the PL’s transfer price explosion

The average cost of a top-end signing in the Premier League has exploded. The £100m-plus player is no longer an outlier, but becoming increasingly commonplace.

A trend started by Jack Grealish's £100m move from Aston Villa to Manchester City in 2021 has, in effect, snowballed, establishing a new benchmark for elite Premier League talent that continues to send records tumbling.