Hook, hold, harvest and hide: Meta’s alleged strategy laid out in first week of landmark trial

In trial that opened on Tuesday, California and 28 other states accused the company of designing addictive sites and violating laws protecting children’s privacy

Meta’s business can be boiled down to four words that begin with the letter H: hook, hold, harvest, hide, according to a lawyer who is prosecuting the world’s largest social media company.

The owner of Facebook and Instagram “hooks” in users, “holds” them on its platforms for as long as possible, “harvests” their data and then “hides” the truth from the public, she argued.