Alongside taking the wraps off the new Fitbit Air, a Whoop-esque fitness band, Google on Thursday also said it is rebranding its Fitbit app as Google Health and launching an AI-powered health coach as a subscription service.
The Health app will become a central part of Google’s fitness strategy, capitalizing on its 2021 acquisition of Fitbit, which saw the tech giant delving into fitness wearables to supplement its more general-purpose Android smartwatches.