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Google expands AI Search ads globally as core ad growth slows

CN
CitrixNews Staff
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Google expands AI Search ads globally as core ad growth slows

Google is bringing ads in its AI-powered Search experiences to international markets, betting that generative AI can open up new revenue opportunities even as growth in its core search advertising business slows.

The announcement came Wednesday during Alphabet’s third-quarter earnings call ,as the company reported $127.6 billion in revenue, up 25% year over year. But Search advertising growth continued to decelerate, and Alphabet shares fell 8% following the results.

Originally reported by TechCrunch. Read the full story at the original source.