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Google DeepMind bets $75M on AI’s future in Hollywood with A24 deal

CN
CitrixNews Staff
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Google DeepMind bets $75M on AI’s future in Hollywood with A24 deal

A new alliance has formed between a Hollywood studio and a tech juggernaut. 

On Monday, Google DeepMind announced a $75 million investment (per the WSJ) into popular indie film studio A24, known for hits like “Marty Supreme,” “Everything Everywhere All At Once,” and the latest blockbuster “Backrooms.” Google DeepMind is billing the investment as a partnership, a “first-of-its-kind” that will see the two companies create AI tools for filmmaking, with Google DeepMind receiving “feedback and guidance from leading artists.” A24 has recently worked with big names like Timothée Chalamet and Anne Hathaway on several projects. 

Originally reported by TechCrunch. Read the full story at the original source.