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As Hollywood gears up for what would have been Marilyn Monroe’s 100th birthday June 1, brands across fashion, beauty and publishing are unveiling a wave of licensed collaborations and immersive experiences celebrating the screen icon’s enduring legacy. The centennial rollout spans from collectible teddy bears and Champagne bottles to cat-eye sunglasses, lingerie capsules and museum exhibitions to celebrate Monroe’s continued influence nearly seven decades after her death.
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