Streamed auctions offer a cheap way to buy the precious gems, but experts warn that quality is not guaranteed
The first time Andrea Greenhill came across a livestream auction for lab-grown diamonds while scrolling on TikTok, she was stunned. While the diamond engagement ring her husband proposed with years ago had cost thousands of dollars, these loose lab-grown diamonds were selling in seconds at a fraction of the price.
“I have two rings that are both natural diamonds and cost a fortune,” she said. I saw the prices they were going for in the auctions, and I was like, “This is insanity.’”
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