Brazil’s Globo, Turkey’s Ay Yapim Renew Alliance With Three-Format Deal, Readying Turkish Version of Brazil’s ‘Looks & Essence’ (EXCLUSIVE)

The new additional three-title deal rolls off the success of Ay Yapim produced ‘Leyla,’ the first international adaptation of Globo’s ‘Brazil Avenue,’ sold by Madd Entertainment to over 100 countries

By John Hopewell

John Hopewell

Chief International Correspondent

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Globo, Latin America’s biggest media company, and Turkish telenovela powerhouse Ay Yapim, have renewed their alliance with a fresh three-title deal, including a new Globo format adaptation by Ay Yapim, “Ömür Usta,” set to bow on Turkey’s Now free-to-air channel in September.

The new multi-title partnership rolls off the Ay Yapim produced “Leyla,” the first international adaptation of Globo megahit “Brazil Avenue,” which has been sold by Madd Entertainment to over 100 countries.

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