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Rebecca Rubin
Senior Film and Media Reporter
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Parisa Taghizadeh “Supergirl” is struggling to take flight at the box office. The comic book adaptation, a space adventure revolving around Superman’s cousin, debuted to a disappointing $38 million from 3,600 North America theaters and $68 million globally.
Heading into the weekend, the Warner Bros. and DC Studios film was targeting a domestic start around $50 million to $55 million, which already would have been a soft launch for such a big-budget tentpole. Initial ticket sales are concerning for the studio because the movie’s polarizing reception, as well as the intense competition during the peak of summer movie season, could limit its theatrical staying power. That would be a problem because “Supergirl” carries a substantial $170 million price tag, not including the mega marketing budget. Although economics vary from studio to studio, a movie of this size would need to earn at least $375 million to break even since cinema owners get to keep roughly half of revenues.
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