Authentic Brands Chief Jamie Salter on the New ‘Blueprint’ for Managing Celebrity Estates: ‘It’s No Longer About Simply Licensing an Image’

Firm that manages Marilyn Monroe, Muhammad Ali and Elvis Presley estates also works with Shaq, David Beckham and Kevin Hart

By Cynthia Littleton

Cynthia Littleton

Business Editor

Latest

• Authentic Brands Chief Jamie Salter on the New ‘Blueprint’ for Managing Celebrity Estates: ‘It’s No Longer About Simply Licensing an Image’ 60 minutes ago
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The business of managing celebrity estates has changed exponentially in the 15 years since Authentic Brands Group became the caretakers of Marilyn Monroe.

The emergence of a global content marketplace has greatly expanded opportunity to create TV shows, movies, documentaries, games and more for those who control the life rights of legends such as Monroe, Elvis Presley and Muhammad Ali, estates that are also in the Authentic portfolio. Strong storytelling about a legendary life also energizes all manner of licensing and merchandising programs.

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