Adobe Is Adding AI Agent Features Across Its Product Lines, but Execs Emphasize Creators Have Choice of How They Use AI

By Todd Spangler

Todd Spangler

NY Digital Editor

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Adobe is embracing AI in an effort to make its suite of creative tools more powerful and efficient than ever. But the company also recognizes that not all of its customers want to use AI in their work.

In the kickoff keynote session for Adobe MAX 2026 creativity conference, Adobe’s incoming CEO Anil Chakravarthy announced that the company is expanding the Adobe Creative Agent across Creative Cloud and Adobe Firefly — so they can hand off complex, multistep tasks to an AI assistant.

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