Meeting platform Zoom has announced a partnership with World, Sam Altman’s human ID verification company, to ensure that the people attending meetings are actually human and not AI-generated imposters.
The threat is real and growing fast. The most dramatic example came in early 2024, when engineering firm Arup lost $25 million after an employee in Hong Kong authorized a series of wire transfers during what appeared to be a routine video call with the company’s CFO and several colleagues. Every person on that call — except the victim — turned out to be an AI-generated deepfake. A similar attack hit a multinational firm in Singapore in 2025.
