YouTube Will Start Automatically Tagging Videos That Make ‘Significant’ Use of AI, and It’s Making Labels for AI-Generated Content More Prominent

By Todd Spangler

Todd Spangler

NY Digital Editor

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Is that YouTube video clip you’re watching real or was it made with AI?

YouTube wants to make it easier for viewers to know when content on its platform is AI-generated. In 2024, it started labeling content when creators disclosed they have used AI tools. Now YouTube is making AI-generated content labels more prominent for viewers — and it’s going to start automatically applying the labels if it detects that a video includes “significant photorealistic AI use.”

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