YouTube announced on Monday that it’s changing how views are counted on its platform, with a view now counting as soon as a video starts playing or someone enters a live broadcast. Although the Google-owned platform never disclosed how it previously counted views, it was generally understood that a view was counted after a user watched at least 30 seconds of a video.
The change comes a year after YouTube applied the same approach to counting views on Shorts videos. It’s worth noting that rivals TikTok and Instagram also count views as soon as a video starts playing.
