YouTube Q3 Ad Revenue Growth Slows, Rising 9% to $11.2 Billion, as Alphabet Misses Earnings Estimates

By Todd Spangler

Todd Spangler

NY Digital Editor

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YouTube continued to vacuum up digital ad dollars in the third quarter of 2026, but the video platform’s advertising business grew at slower pace than in recent quarters. YouTube’s growth also was lower than Alphabet overall, given a sales boom in the internet giant’s Google Cloud division, which saw revenue double. Meanwhile, Alphabet came in below Q3 analyst estimates on the top and bottom lines.

For Q3, YouTube ad revenue was $11.21 billion, an increase of 9.2% from the year prior, below analyst projections. That’s compared with growth of 15% in the year-earlier period and 13% in Q2 and 11% in Q1 of this year. Total advertising revenue for Google (including from YouTube) was $80.0 billion, up 10.6%.

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