YouTube International Boss Pedro Pina to Deliver Edinburgh TV Festival’s MacTaggart Lecture

By K.J. Yossman

K.J. Yossman

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YouTube EMEA VP Pedro Pina will deliver the flagship address at this year’s Edinburgh TV Festival, having been selected to speak at The James MacTaggart Memorial Lecture.

Pina oversees the European, Middle East and Africa for YouTube, including its business, creator and content ecosystems. In the role he works with everyone from nascent digital creators to Hollywood studios.

Prior to YouTube he spent a decade at Google (YouTube’s parent company) as global client partner, working with advertising giants such as Unilever, L’Oreal and Nestlé. He has been named the world’s top LGBT+ executive role model and was recently appointed as a trustee to the board of the Victoria & Albert Museum in London.

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