YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS

By Naman Ramachandran

Naman Ramachandran

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Connected TV has become YouTube‘s fastest-growing screen in India, reaching more than 75 million adults, as the platform pushes deeper into living-room viewing and signals a structural shift in how it partners with the country’s media and entertainment sector.

Gunjan Soni, country managing director of YouTube India, made the remarks at the APOS conference in Bali on Wednesday, laying out a three-part operational approach for M&E partners centered on promotional distribution, revenue diversification and format modernization.

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