YouTube Ad Sales Keep Growing at Healthy Clip, Rising 13% to $11 Billion in Q2

Jul 22, 2026 1:05pm PT YouTube Ad Sales Keep Growing at Healthy Clip, Rising 13% to $11 Billion in Q2

By Todd Spangler

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Todd Spangler

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Video giant YouTube, one of the world’s biggest entertainment businesses, continues to turn in double-digit increases in ad revenue.

YouTube posted ad sales of $11.06 billion for the second quarter of 2026, up 12.6% year over year. The results exceeded Wall Street analysts expectations for ad revenue of $10.8 billion, per StreetAccount. That doesn’t include YouTube’s billions of dollars in subscription revenue; in 2025, total YouTube revenue topped $60 billion, according to parent company Alphabet.

YouTube Ad Sales Keep Growing at Healthy Clip, Rising 13% to $11 Billion in Q2

Todd Spangler

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