Xsolla president’s new book reveals how gaming companies can ‘get off that hit-driven hamster wheel’

By Jennifer Maas

Jennifer Maas

TV Business Writer

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Amid more layoffs and contraction and renewed going-discless discourse, we are facing no shortage of opinions about what strategies will finally rightsize the global-gaming-industry ship. Apart from relying on the highly anticipated release of “Grand Theft Auto VI” to solve for the nearly $350 billion industry’s problems, a new book by Xsolla president Chris Hewish has a few clear suggestions.

Titled “Durable Advantage: Five Pillars of the Modern Game Business,” the book debuted last month at Gamescom 2026 in Cologne, the annual meeting of the minds for the bigwigs in the gaming industry. In the text, Hewish outlines a handful of areas that, when utilized to the fullest, make up a healthy gaming business: relationships, commerce, intelligence, trust and time.

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