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Xbox Hires Matthew Ball as Chief Strategy Officer

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CitrixNews Staff
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Xbox Hires Matthew Ball as Chief Strategy Officer
May 20, 2026 10:03am PT Xbox Hires Matthew Ball as Chief Strategy Officer

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Jennifer Maas

TV Business Writer

@jmaasaronson See All Xbox Xbox

Xbox has hired Matthew Ball, a video game analyst best known for his popular annual state of video gaming report, as its new chief of strategy.

The decision was announced by new Xbox CEO Asha Sharma Wednesday, along with the new hires of Scott Van Vliet as chief technology officer and the promotion of Chris Schnakenberg to corporate vice president, partnerships & business development.

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