World Cup May Be Over, but Fox Sports CEO Eric Shanks Thinks Hydration Breaks Could Return

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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The World Cup wrapped over the weekend, but the TV industry may well be kicking it around for quite some time. Fox Sports lured massive crowds to the event even though “home teams” from the U.S. and Mexico were eliminated well before the tournament reached its late stages. A game between Argentina and England averaged 15.063 million viewers on Fox, making it the most-watched FIFA Men’s World Cup semifinals match in English-language history, while a match between Spain and France averaged 11.462 million viewers. On Tuesday, Fox said the tournament final between Spain and Argentina final drew 38.9 million viewers, while numbers from Telemundo, which holds Spanish-language rights, estimated 23.9 million people watched its telecast.

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