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World Cup Boosts Fox Ad Sales in Q2, Profit Falls 3%

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CitrixNews Staff
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World Cup Boosts Fox Ad Sales in Q2, Profit Falls 3%
Aug 6, 2026 5:22am PT World Cup Boosts Fox Ad Sales in Q2, Profit Falls 3%

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Jennifer Maas

TV Business Writer

@jmaasaronson See All EAST RUTHERFORD, NEW JERSEY - JULY 19: Ferran Torres #7 of Spain scores their team's first goal during the FIFA World Cup 2026 Final match between Winner Spain and Argentina at New York New Jersey Stadium on July 19, 2026 in East Rutherford, New Jersey. (Photo by David Ramos/Getty Images) Getty Images

Fox ad sales rose 78% (108% for the TV division) during from April-June due to the FIFA Men’s World Cup.

Still, overall profit for the quarter dipped 3% year over year to $696 million.

Fox’s distribution revenue was up 7% to $2.03 billion from $1.94 billion year over year. Content and other revenues dropped more than 2% to $262 million from $269 million.

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