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Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys

CN
CitrixNews Staff
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Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys

Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’

Woolworths’ latest Disney “Ooshie” collectables have not only captivated Australian children, they have led to a short-term slump in competitor Coles’ sales.

The latest rubber figurine promotion was scheduled to end on Tuesday, but strong customer interest meant Woolworths prematurely ran out of Ooshies a week ago.

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Originally reported by The Guardian. Read the full story at the original source.