In May of 2025, Ahad Ali was a successful accountant, overseeing a team of 20 people and handling more than 2,000 returns a year. “We did bookkeeping, accounting, sales tax, taxes, everything,” Ali says. It was a stable business, and one that would have been easy to stay in.
But Ali started to notice something. His work was increasingly dictated by the frictions of accounting software, which was rarely designed with actual accountants in mind. He became frustrated with specific accounting software like QuickBooks, and soon he became frustrated with the entire idea of SaaS-based accounting.
