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Corbin Bolies
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Personality AI WildBrain, the Canadian children’s media company with the rights to titles such as “Yo Gabba Gabba!” and the “Teletubbies,” has purchased the child-focused generative AI startup Personality AI in a cash-and-stock deal worth up to $69 million in a bid to marry the company’s intellectual property with the startup’s conversational products.
Personality AI touts its conversational character AIs as child-safe, working with a mixture of AI engineers, child development experts and entertainment producers to develop AI models based on licensed child characters that implement safeguards as children engage with them while not retaining child data. Amazon selected Personality AI last year to develop a platform on its kids-focused subscription service Amazon Kids+, leading to a “Peppa Pig”-based generative product for children to engage with the fictional British icon.
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