Plus Icon
Todd Spangler
NY Digital Editor
xpangler See All
Courtesy of Netflix Why did Netflix just impose a price increase across U.S. plans? As the “KPop Demon Hunters” Oscar-winning hit song “Golden” says: “We’re goin’ up, up, up.”
It’s not rocket science. The formula is pretty simple: Invest in more content (Netflix is eyeing $20 billion in content cash spending in 2026, up 10%) to attract and retain streaming subscribers, and keep your profit margins ticking upward by increasing the retail price.
Related Stories
