Why Canceling My Tour Relaunched and Revived My Career As an Independent Artist, by JP Saxe (Guest Column)

By JP Saxe

JP Saxe

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• JP Saxe Cancels Tour, Gets Brutally Honest About the Reason Why: ‘I Aimed Too High and Didn’t Sell Enough Tickets’ (Guest Column) 12 months ago

JP Saxe is a Grammy-nominated singer-songwriter. Last year, he made headlines after scheduling an ambitious headlining tour that he ended up canceling. Instead of making excuses, like many musicians in the same position have, Saxe got brutally honest about why he scrapped the dates, posting a TikTok and writing a guest column for Variety explaining how low ticket sales were to blame. Somehow, in a situation where his pride could have been irreparably harmed, Saxe felt empowered to soldier on, using the experience as a launching pad into the next phase of his career.

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