What’s Driving Spanish TV? Spanish Drama Originals on Platforms, Renewals and Crossover Genres

Presented by Spain's GECA at Mipcom, its report announced that Spanish premieres grew 83% in Spain over 2021-2025, with dramas topping comedies and dramedies

By Annika Pham

Annika Pham

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What’s trending in Spanish drama series and how the sector fares abroad and at home were some of the points briefly outlined by Gloria Saló from Spanish consultancy firm GECA on Tuesday during a Mipcom presentation sponsored by Audiovisual from Spain. The report “Spanish Fiction 2026, Between New Stories and New Seasons,” which covers data from Jan. 1 through June 2026, confirms the strong position of Spanish fiction worldwide — seventh among top 10 global fiction premieres — plus the Spanish appetite for dramas, comedies, trending genre crossovers and the consolidation of platforms that are sustaining the fiction series boom. “At a time when Spanish fiction is thriving both creatively and structurally, and reaching out to the rest of the world, it’s hugely important for us to investigate new trends,” Saló told Variety at the Mip Creative Hub.

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