'You can’t consolidate your way out of disruption,' writes Accenture's John Peters
By John Peters
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Getty Images Paramount Skydance‘s acquisition of Warner Bros. Discovery to form Skydance Corp., which pushes the combined company to second place in Nielsen’s U.S. TV audience share and brings together two major Hollywood studios, has reignited debate about consolidation in media. But the bigger story is what the merger highlights about the pressures reshaping the media industry and the race to reinvent a market where audiences are more fragmented, competition for attention is intensifying and technology is changing how content is created, distributed and monetized.
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