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What Is ‘Clipping,’ the Viral Marketing Strategy That’s Taking Over the Music Biz?

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CitrixNews Staff
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What Is ‘Clipping,’ the Viral Marketing Strategy That’s Taking Over the Music Biz?
Mar 26, 2026 8:00am PT What Is ‘Clipping,’ the Viral Marketing Strategy That’s Taking Over the Music Biz?

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Steven J. Horowitz

Senior Music Writer

speriod See All LAS VEGAS, NV - SEPTEMBER 23: Recording artist Drake performs onstage at the 2016 iHeartRadio Music Festival at T-Mobile Arena on September 23, 2016 in Las Vegas, Nevada. (Photo by Kevin Winter/Getty Images) Getty Images

In December, rapper Bbno$ posted a message on social media announcing that he was quitting music. “As you guys know, I am for the people,” he wrote. “And the people have asked me to stop making music. Due to the millions of people begging me to stop, I have made the incredibly difficult decision to stop making music for the foreseeable future.”

So when he dropped his single “Diamonds Are Forever” a month later, it wasn’t a surprise that fans were excited for his return. On TikTok, dozens of accounts posted videos that used the track, along with captions that declared “Bbno$ is back!” and, a bit less enthusiastically, “Finally a good song.”

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