Wellness culture is trying to sell you products your vagina doesn’t need

There isn’t enough research about the vaginal microbiome. But that doesn’t mean you need ‘feminine probiotics’ that companies are pushing

Wellness culture is coming for your vagina. On Instagram, in the vitamin aisle, and even on the subway, the billion-dollar “feminine probiotic” industry promises healthier, better-smelling, infection-free genitalia.

The proliferation of vaginal probiotic supplements and suppository capsules is driven, in part, by frustration: there are few effective treatments for conditions related to the vaginal microbiome.